Named an industry-leader by Gartner and Forrester, Mendix turned its focus to discovering, qualifying, and winning valuable new opportunities. But despite offering a winning product, they found themselver handcuffed by incomplete, out-of-date market intelligence data and struggled to close new deals in a reasonable amount of time. With an unacceptably protracted MQL to opportunity qualification cycle and its talented sales people wasting their valuable time searching for incomplete prospect account data, Mendix needed a transformation of its own.

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