Shop Direct Leverages Employee Recognition to Transform Its BusinessBusiness Challenge Shop Direct is a multi-brand online retailer serving the United Kingdom and Ireland. The company’s 4,700 on and offline employees successfully ship over 50 million products every year. Shop Direct was born from the iconic British retailer Littlewoods, which was founded over 80 years ago when mass-market retailing was in its infancy. While history allowed Shop Direct to establish a place in consumer’s hearts, time meant it had to adapt alongside industry developments or risk becoming obsolete. By the early 2000s, Shop Direct found itself fighting for survival to find a way to successfully transition their business from catalogue-based shopping to an online retailer. The transition period faced an additi

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