Shop Direct, a UK-based online retailer, faced challenges in transitioning from catalog-based shopping to a digital retailer. Employees felt undervalued due to inconsistent recognition, hindering the company's progress. To address this, Shop Direct partnered with Achievers to implement the "Shine" recognition program. The program achieved a 97% activation rate, with 355,000 recognitions sent by employees, and significantly boosted engagement from 67% to 84% between 2010 and 2017. This transformation led to improved employee alignment, recognition practices, and profitability, earning Shop Direct external praise and awards.

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