Company Overview Adina Hotels has a network of 80 hotels across Asia Pacific and Europe. The Adina brand is popular in Germany and focuses on stylish apartment-like stays for guests. Travel EMEA 2021 Adina hotels serves guests the right message at the right timeTravel restrictions in Germany eased between spring and fall 2020, and Adina needed to respond quickly to this window of opportunity. Traditional brand building and third-party data wouldn’t enable Adina to respond quickly enough to rapid changes in demand as lockdowns constantly fluctuated between countries and travelers were making last-minute bookings. On average, Adina saw the time between a booking and the stay drop from a typical two months to just two weeks. Adina set Quantcast a steep target of achieving 300%

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