Client Profile Vionic is one of the leading global makers of consumer and medical footwear. They offer sandals, shoes and slippers in streamlined silhouettes which feature concealed podiatrist- designed technology. Search Engine Optimization Enhancements Lead to Increased Visibility, Traffic & Revenue Overview Vionic shoes are designed to relieve foot pain by naturally aligning your foot, so Vionic wanted to increase their visibility for specific keywords relating to “arch support shoes.” The goal of targeting “arch support shoes”, and other related terms, was to generate more awareness for their brand and increase sales through non-branded terms. Challenge While Vionic was ranking well for branded terms, they were not seeing the results they had hoped for with non-branded terms

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