Client Profile Blurb is a book publishing platform that makes it easy to design, publish, market and sell professional-quality print books, magazines and ebooks. Blurb’s bookstore and online marketing tools enable customers to sell their work and easily share Blurb books across social channels. Transition to ccTLDs Leads to Increased Traffic, Improved Rankings and Huge ROI Overview Blurb was not ranking well internationally and had a limited share of International Organic Search Traffic. They were missing out on opportunities to drive large volumes of visitors at a lower cost and create sustainable traffic throughout all stages of the customer lifecycle. Challenge Blurb was at a competitive disadvantage for acquiring and retaining customers at a lower cost due to over depend

Join for free to read