Client Profile GigaOM is the leading global voice on emerging technologies. A blog-related media company, GigaOM, offers news, analysis, and opinions on startups, emerging technologies, and IT related topics, humanizing technology and providing deep insight on disruptive companies, people, and trends. Increased Traffic Value 197% & Eliminated Site Migration Risk Overview As one of the most influential and highly visited blogs on the web, GigaOM was looking into consolidating their network of blogs from separate domains into the main GigaOM.com domain. Challenge GigaOM engaged with Blast Analytics & Marketing to benchmark the sites, establish the business case, and develop a detailed strategy for consolidating their multiple sites. Together we identified and assessed the many

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