Case Study
Search Engine Optimization Improves Sutter Health’s Provider Page Traffic by +200%
Client Profile One of the country’s largest community-based non-profit healthcare providers with nearly 100 websites. Search Engine Optimization Improves Sutter Health’s Provider Page Traffic by +200% Overview With a system of websites that serves locations across Northern California, providing information that is easy for patients and potential patients to find is critical. Each of the thousands of doctors in the Sutter Health system has a Doctor Profile page. It is critical to Sutter Health that these pages be customer- friendly for people looking for a new doctor, and easy to find for someone using a search engine to find a certain type of doctor in their area. Challenge Each Doctor Profile page on Sutter Health’s system of websites is an opportunity to attract new patients.