The Challenge: Devillier Communications (DCI) was asked to coordinate the national promotion surrounding the premiere of the four-part PBS series SCHOOL: The Story of American Public Education. Narrated by Oscar-winning actress Meryl Streep, the series chronicled the great American experiment of universal public education from colonial times to the present. Strategy: To achieve the ambitious goal of encouraging community dialogue about the role of public schools, DCI worked closely with a creative partnership of professionals including Stone Lantern Films, KCET/ Los Angeles and Beacon Press, publishers of the series’ companion book. DCI recommended a national public awareness campaign that would extend beyond the television page to specialty media outlets aimed at parents, educators and

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