The Challenge: Since its inception in 1829, the Perkins School for the Blind has played a vital and historic role in educating and advocating on behalf of people who are blind, deafblind and multihandicapped. In order to further its work, the School engaged Devillier Communications, Inc. (DCI) to develop and then implement a Strategic Communications Plan of Action. The plan identified several communications objectives. These included: · Building awareness and additional support for Perkins School with key audiences and making people aware of the array of services the School offers to the general community. · Underscoring the important value of current Perkins supporters. · Creating awareness about the need for more qualified teachers for children who are blind, deafblind and multihandi

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