The Challenge: Devillier Communications, Inc. (DCI), working with Perkins School for the Blind, sought to create an opportunity that would help realize two important goals of DCI’s recent Strategic Communications Plan for the School. They were to increase the level of awareness of Perkins and to enhance perceptions about the abilities of blind and deafblind people among the general public. Strategy: DCI recommended creating the Perkins Fine Arts Festival that would showcase the fine arts activities at the school. The Festival would feature student art works including quilts, watercolors, collages and clay art, and student performing artists. The objectives were to: · Provide a venue for the students’ artistic endeavors while helping to build their self confidence. · Enhance public perc

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