Public Schools Today: The Past Is Prologue The Challenge: Just one month before the premiere of the PBS series, SCHOOL: The Story of American Public Education, Devillier Communications, Inc. (DCI) was asked to create a Washington, D.C. event to heighten the profile of the special for key target audiences in the nation’s capital. Strategy: DCI recommended a national symposium featuring educational leaders and a preview screening. The luncheon event would serve as a catalyst for a lively discussion among educators, administrators and policy- makers on the critical issues addressed in the series. Tactics: Specifically, DCI: · Collaborated closely with underwriters and the National Educational Association, the American Federation of Teachers, Public Education Network and the National Council

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