Turning extended reach and frequency into quality leads
Turning extended reach and frequency into quality leads
2 PagesTurning extended reach and frequency into quality leads Mimecast and Merkle B2B’s full-funnel strategy on LinkedIn, combined with the extended reach of LinkedIn Audience Network, doubles lead volume in six months APAC Headquarters: Singapore No. of Employees: 201 – 500 | | Industry: Advertising Services “ LinkedIn feed activity and LinkedIn Audience Network makes for a powerful combination to reach, engage and convert target audiences. We scaled the campaign using existing Sponsored Content creatives and saw significant lifts in performance across all key metrics without compromising on brand safety and targeting.” When Mimecast and Merkle B2B applied a full-funnel strategy across the LinkedIn feed and LinkedIn Audience Network, they were able to extend their reach by 8% acr
