Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective • To grow in priority APAC markets of Australia, Hong Kong, India, Indonesia and Taiwan by filling the sales pipeline with high-quality leads on a modest budget Headquarters: California, USA | No. of Employees: 201 – 500 | Industry: E-Learning Provider Driving quality leads in international markets Insight Solution • Bottom-funnel, always-on strategy: Serves tailored content to each audience segment, eg: thought leadership for decision makers; technical whitepapers for tech professionals • Warmed up cold audience: Pairs high-value content with other ad creatives, rotated to prevent ad fatigue, optimise ad frequency, and distil how different markets respond to the same messaging •

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