case study Scaling Digital Marketing From Launch Through Growth for Snowflake /2 CASE STUDY: Scaling Digital Marketing From Launch Through Growth for Snowflake / © 2017 Digital Pi. All rights reserved. Snowflake is the only data warehouse built for the cloud. Snowflake delivers the performance, concurrency and simplicity needed to store and analyze all of an organization’s data in one location. Snowflake’s technology combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. In late 2014, Snowflake Computing was preparing for the public launch of the company. After selecting Marketo as their marketing automation platform, Snowflake’s VP of Marketing Jon Bock wanted to mov

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