The article discusses the critical areas where companies in Southeast Asia (ASEAN) need to focus to capture growth opportunities in digital marketing, especially in light of the changes brought by the COVID-19 pandemic. It highlights the importance of adapting to shifts in consumer behavior, such as increased online activity and brand-switching. The article identifies five key areas for growth in digital marketing: performance marketing, martech stack modernization, agile operating models for marketing, balanced channel spending, and responsible first-party data management.

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