Marketing leaders must adapt to increasing complexity and broader responsibilities to drive growth. A McKinsey survey of over 100 C-level marketing executives highlighted that most organizations face maturity gaps in critical capabilities, such as tech-enabled strategies and real-time data use. Effective marketing models should bridge silos, foster agile governance, and integrate strategic partnerships. Only 27% of leaders reported having a mature operating model capable of scaling and innovating efficiently. To stay competitive, leaders should focus on cross-functional collaboration, leveraging generative AI, and aligning strategies with business goals for sustainable growth.

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