Like most growing companies, Signifyd started off with only one salesperson handling outbound sales. As the company grew, that account executive struggled to keep up. He simply did not have enough time to continually research new companies, identify decision-makers, locate accurate contact info, manage outbound emails, cold call, follow up with prospective clients, hold demos and close deals. Signifyd had defined and knew their ideal customer well but needed a scalable way to identify accurate contact data in a crowded marketplace. Signifyd used LeadGenius to generate highly-targeted leads to use in their outbound sales process. This type of resource not only helped Signifyd growth their sales force from one to twelve reps, but it also enabled them to expand their customer base in previou

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