This case study outlines 11 essential steps to create a dynamic sales team for small businesses. Key actions include developing a documented business plan, creating a sales-supportive company culture, establishing clear sales goals, and designing an effective compensation plan. It emphasizes the importance of hiring the right people, providing quality orientation and training, and using a CRM system to manage leads and forecast sales. The guide also stresses the need for strong leadership, continuous coaching, and setting clear expectations to maintain high sales performance.

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