Sherpa Software came to LeadGenius with a stable of mature products and a reliable stream of inbound leads. To expand their revenue streams, Sherpa Software developed new products targeted at new and untested audiences. To fill the top of their funnel, Sherpa needed to reach outside their existing pipeline. LeadGenius developed a custom lead generation program for Sherpa Software that allowed them to execute on a lead generation concept that was impractical to perform in-house. First, LeadGenius researchers monitored current news articles from hundreds of publications to identify companies and organizations involved in various stages of litigation. LeadGenius would then check to make sure the companies involved matched Sherpa Software’s stipulated criteria. Next, LeadGenius identified a

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