Imperative, a virtual peer coaching platform, partnered with CIENCE Technologies to enhance its lead generation and outreach efforts. Facing the challenge of defining and engaging its target audience, Imperative needed to generate high-quality leads and prepare for a funding round. CIENCE developed a multi-channel outreach strategy, including email, phone, LinkedIn, and landing pages, which successfully increased brand presence and lead generation despite the challenges of the COVID-19 pandemic. The partnership resulted in a high return on investment and exceeded expectations, helping Imperative build strong business relationships.

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