Name Bubbles, a small business known for custom waterproof labels, sought to expand from B2C into the B2B market, specifically targeting elderly care facilities alongside potential partnerships with daycare centers and educational institutions. Founded by Michelle Brandriss, Name Bubbles has established a strong reputation in the B2C space, winning multiple awards for its durable products. To transition effectively into B2B, the company partnered with CIENCE for outbound expertise and lead generation, allowing them to enter new verticals without an in-house sales team. This partnership aims to support Name Bubbles’ growth goals by generating top-of-funnel leads in these new markets.

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