This case study highlights Essent, a leading energy supplier in Belgium, seeking to expand market share, grow its customer base, and enhance customer loyalty. By focusing on inbound sales, consumer retention, and multi-channel support, Essent achieved impressive metrics: over 85% retention, over 55% inbound conversion, and a signed contract ratio exceeding 85%. With a skilled sales team and tailored processes, they acquired 35,000–40,000 new clients annually through inbound channels, meeting strategic acquisition and retention goals.

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