PartnerStack’s 2025 guide shows how to recruit your first 100 revenue-generating partners by treating partnerships as GTM fuel. Start simple: pick one partner type (affiliates, influencers, customer referrals, or co-sell) and build a compensation model tied to revenue—prefer rev share (often 20–30%) with recurring payouts; skip tiers at launch. Run inbound + outbound in parallel: launch a clear landing page, list in PartnerStack Marketplace and in-product referral widget, and source partners via search, directories, and AI Matches. Activate with automated onboarding (welcome, inactivity, progress emails) and equip partners with FAQs, brand assets, boilerplate copy, and personas; add training if needed. Proof: 120k+ partners, $2B+ GMV, ~$693M revenue last year, avg ROI ≈8 months.

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