A Global Cloud Services provider sought a content syndication program in EMEA to generate MQLs but found their Target Account List (TAL) insufficient for lead targets. Utilizing a 'Look-Alikes' strategy, they expanded their data, incorporating similar companies to those in their ABM list. Initially facing a shortfall from 5k to 3k records for a 1k lead target, this approach enabled them to meet campaign goals. The campaign, aimed at Cloud Architects and IT Directors, successfully met its lead target with 40% from 'Look-Alikes', leading to client satisfaction and a repeat booking.

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