Impel helped Rohrman Auto Group drive operational efficiency by providing an AI-powered automotive retail platform that blends industry-specific AI models with proprietary data. The platform enhances sales performance by automating and personalizing customer interactions, improving inventory merchandising with interactive 3D walkarounds and video, and optimizing marketing spend. This resulted in a 12-38% lift in service repair orders, $5 million in cost savings, and record gross sales and net profits, enabling sustained profitability amid market uncertainties.

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