Rohrman Auto Group faced fragmented customer data across web, mobile, DMS, and legacy systems, hindering a unified customer view and complicating compliance with data privacy regulations. This fragmentation limited personalization and slowed marketing efforts due to delayed insights. By implementing Tealium’s Customer Data Platform, Rohrman gained near real-time customer insights that accelerated decision-making and improved responsiveness to market trends. Tealium also helped strengthen compliance and enabled targeted marketing, enhancing customer experiences and driving business growth with a single, trusted source of customer data.

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