AI is transforming automotive retail by enhancing the shopper experience and bridging digital and physical interactions. With 80% of car shopping done online, conversational AI automates communication, personalizes engagement, and efficiently guides buyers through the sales funnel. By integrating with CRM systems, AI can schedule appointments, handle queries, and focus human efforts on ready-to-buy customers. This approach reduces high-pressure upselling, improves customer satisfaction, and generates valuable shopper data for ongoing optimization. AI enables dealerships to compete with digital-only retailers and drive long-term growth.

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