Rich Storytelling Content Challenge Case Study | Accessories Through their brand Persona, First Jewelry creates and markets a popular collection of interchangeable silver charms that can be worn on bracelets and necklaces. These items inspire women to create one-of-a-kind jewelry pieces that express their personality and style. Because creativity is at the heart of what they sell, when Persona was ready to expand their online presence and ecommerce channel, they needed to include rich content that would engage and delight their shoppers. And their marketing team also wanted the ability to build and publish this content themselves. But with the tools at their disposal, these creative goals were out of reach. The extended process was taxing on both their budget and their schedules

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