To persuade stakeholders and drive support for learning programs, L&D leaders should combine storytelling with data analytics. This approach engages different audiences—executives, managers, and learners—by defining challenges, showing program value, and linking outcomes to business objectives. Effective storytelling involves crafting a relatable narrative with four core elements: setting, characters, conflict, and resolution, enhanced by strategic use of data. Useful metrics vary by audience, from compliance rates for executives to engagement scores for learners. By mastering data-backed storytelling, L&D can elevate program impact and foster organizational buy-in.

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