The Evolution of Data Storytelling Co-authored by Tableau and Narrative Science2 Introduction These days, data storytelling is top of mind for data explorers of all types. These include business users looking for intuitive analytics, analysts sharing findings with non-technical users, and even vendors who claim their platform tells data stories best. Yet the definition and techniques used to create stories have varied substantially. They’ve also matured over time in both level of sophistication and automation. In fact, data storytelling has evolved alongside the development of better data analytics tools. In the beginning, people manually extracted their data and published analysis. Then came the era of annotated, interactive storyboards and contextual insights. And today, we are

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