Content Streamlined Challenge Case Study | Accessories Like many affordable luxury retailers, Brahmin has a passionate but small digital marketing and commerce team. In addition to their internal web team, they relied on a third-party vendor that used a template-based approach for the Brahmin website. This approach limited the creative freedom of the Brahmin team—and ultimately the digital brand experience they delivered. Relying on a third-party vendor for development and deployment of site changes meant that the Brahmin team could only make small web changes with any frequency. Lead times for a typical change to the website—from planning through design concept, creation, approval, third-party develop- ment and deployment—was a minimum of a month. Even the smallest up- dates had t

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