Editorial Content That Inspires Removing Creative Limits Case Study | Jewelry The Annoushka brand is as much about its namesake, Annoushka Ducas, as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry that is effortlessly beautiful and can be worn every day. There is an intimacy to the brand that cannot be replicated. But to translate this sense of intimacy online, the website needed to act as a collection of stories, not just products. Delivering these stories required a degree of control that the Annoushka digital team didn’t possess. They had fantastic photos and editorial pieces

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