Rich, Interactive Content Challenge Case Study | Cosmetics Skincare brand Murad faced a significant process challenge: taking content from conception to publishing took months. The initial briefing of high level needs through their creative team could take up to 8 weeks before a final version was produced. The detailed briefing then had to be sent to development – adding an additional 1-5 weeks. The constant back-and-forth with edits and clarifications between IT and creative were frustrating and draining on everyone’s time. With such an extended production time, the Murad team did not have the bandwidth to produce the fresh, of-the-moment content that their customers expect. When designing their landing pages, they ran into additional barriers. Magento page templates were too c

Join for free to read