A national retailer with over 9,000 stores and 100+ million customers leveraged Redpoint Global’s rgOne platform to unify customer data, enhance personalization, and optimize engagement. By integrating fragmented data and linking loyalty numbers to identifiable customer records, the retailer transformed its approach to personalized offers and cross-sell conversions. With a single customer view, real-time decisioning, and omnichannel orchestration, the company improved in-store and digital interactions, driving increased visits and higher basket sizes. Redpoint’s platform efficiently processed 120 TB of data with 300 billion records, achieving a 30:1 compression in data update cycles.

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