A leading mortgage lender serving first-time homebuyers, veterans, and service members struggled with fragmented customer data across multiple touchpoints, limiting personalized engagement. By implementing the Redpoint CDP, it created Golden Records for a unified 360-degree customer view, improving identity resolution, segmentation, and real-time updates. This transformation enabled dynamic campaigns, proactive customer engagement to reduce churn, and optimized ad spend. With deeper insights, the lender now delivers personalized experiences, enhances lending decisions, and improves marketing efficiency while lowering costs.

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