RETAIL Promotion Effectiveness Analysis Increases Sales 30%
RETAIL Promotion Effectiveness Analysis Increases Sales 30%
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited THE BUSINESS CHALLENGE How can you determine which promotions are generating the greatest returns? That’s the question our client, which runs a wide variety of in-store promotions for its brands, wanted answered. They wanted to quantify the impact of thei
