CPG PRODUCT Marketing Mix Analysis Gives Birth to New Strategy for Leading Baby Care Brand
CPG PRODUCT Marketing Mix Analysis Gives Birth to New Strategy for Leading Baby Care Brand
2 Pages©2012 Copyright Fractal Analytics, Inc., All rights reserved. Confidential and Proprietary Information of Fractal Analytics Inc. Fractal is a registered trademark of Fractal Analytics Limited CPG PRODUCT Marketing mix analysis gives birth to new strategy for leading baby care brand THE BUSINESS CHALLENGE In spite of increased marketing spending behind their diaper brand, the company was realizing minimal return. Looking at their raw
