CPG Price Elasticity Study Increases Total Sales in Eight Different Categories
CPG Price Elasticity Study Increases Total Sales in Eight Different Categories
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited SUCCESS STORY CLIENT A large, US-based CPG manufacturing company with international distribution (this client has requested anonymity). CHALLENGE Expand its Beauty products into rapidly growing countries. SOLUTION Fractal’s analytics team
