FINANCIAL SERVICES Campaign Analysis Improves Response Rate by 30%
FINANCIAL SERVICES Campaign Analysis Improves Response Rate by 30%
2 Pages©2012 Copyright Fractal Analy cs, Inc., All rights reserved. Con?den al and Proprietary Informa on of Fractal Analy cs Inc. Fractal is a registered trademark of Fractal Analy cs Limited SUCCESS STORY CLIENT The Personal Finance Group for one of the largest credit card issuers (this client has requested anonymity). CHALLENGE Improve cross-sell response rates for personal loan offers via direct mail. SOLUTION Fractal Analy
