Netsertive boosts in-store visits to local auto dealerships using Factual Measurement
Netsertive boosts in-store visits to local auto dealerships using Factual Measurement
1 Pages© 2019 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach • Activated Factual’s Measurement solution through The Trade Desk to track in-store visits to local automotive dealerships • Developed in-house interactive ads to localize messaging and creative across each dealership • Leveraged data-driven solutions to target luxury automotive audiences within each market Results • Drove 22,037 in-store visits to local automotive dealerships in two months, with a cost-per-visit of only $6.55 • Drove 485,100 visits to local dealership webpages • Uncovered key behavioral insights, including day-of-week trends for site visits versus in-store visits, and which markets had th
