THE RESULTS PHD and Volkswagen drive sales with Connected TV Amplifying the customer journey with Connected TV When adding emerging channels like Connected TV to an existing media mix, it’s important for brands to understand how they’ll interact with and infl uence their full-funnel strategy. That was the exact challenge Volkswagen faced when advertising its popular Jetta GLI. How did they solve it? By using our Connected TV device graph to track how Connected TV infl uenced site visits. Tracking cross-channel engagement with Connected TV using our device graph Our Connected TV device graph offers Volkswagen precision at scale across various channels. By tapping into it, Volkswagen was able to not only track conversions that started from a prospect watching an ad on their Smart TV,

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