Relevance + Value The Future of Marketing: A Formation White Paper / July 2020Digital commerce has made it easy for them to compare experiences between every brand they encounter, and each time they’re exposed to an improved digital experience, their expectations for all their experiences are reset to a new higher level. In response to these heightened expectations, brands have increased their digital adoption to offer greater convenience and efficiency. COVID-19 has greatly accelerated the trend, with nearly every industry achieving years worth of digital transformation in a matter of months. All this means that a convenient digital experience is no longer the differentiator it was a few years ago. To acquire and retain customers, brands must now Modern consumers requir

Join for free to read