A Forrester Consulting Thought Leadership Paper Commissioned By Formation April 2021 State Of Offer Relevancy 2021 Bridge The Relevancy Gap With Optimization And AutomationTable Of Contents Executive Summary Promotional Offers Aren’t As Relevant As Leaders Believe Businesses Lack The Right Promotional Insights and Tools Optimization And Automation Will Scale Use Cases To Create Relevant Offers Key Recommendations Appendix 3 4 5 6 8 9 ABOUT FORRESTER CONSULTING Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific

Join for free to read