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Ecommerce Relevance Report 2023 Privacy vs Personalization: Dichotomy or Opportunity?

Ecommerce Relevance Report 2023 Privacy vs Personalization: Dichotomy or Opportunity?

Coveo
Pages 13 Pages

The Ecommerce Relevance Report 2023 explores the balance between privacy concerns and personalization in online shopping. Shoppers prioritize affordability and anonymity but value personalized experiences and trust. Despite frustrations like poor site performance and findability, consumers expect online shopping to surpass in-person experiences. Building trust through transparency and customer-centric strategies can enhance loyalty. Retailers must adapt to changing consumer preferences, focusing on relevance and personalized interactions to thrive in the digital landscape.

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