Prescription and Medical Claims Data Inform Sales Strategy for Medical Device Manufacturer

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To promote a new cardiovascular implant, a manufacturer leveraged IQVIA MedTech’s prescription and claims data to hyper-target HCPs. Six virtual referral reps and a project leader were deployed, guided by layered datasets identifying cardiologists and PCPs most likely to refer. Within months, 2,300 referrals were generated, alongside 30,000 calls, 430 in-services, and $26.5M in incremental revenue. The project exceeded expectations, prompting a two-year extension and replication across seven additional device brands.

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Case Study

Prescription and Medical Claims Data Inform Sales Strategy for Medical Device Manufacturer

Prescription and Medical Claims Data Inform Sales Strategy for Medical Device Manufacturer

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