Reducing cost and complexity of printed welcome kits for a leading healthcare insurer CHALLENGE Big up-front investment A leading healthcare insurance provider was looking to streamline creation of a personalized welcome kit for health plan members. This involved selecting from among hundreds of static documents to assemble a kit tailored to each new member’s plan selections—a complex task. The insurer had already decided to use a customer communications management (CCM) solution offered by its printing partner, which required significant up-front development costs. After seeing a demo of Messagepoint, however, they changed their plans.Messagepoint dramatically simplifies the process of creating complex communications packages like welcome kits, while minimizing up-front

Join for free to read