CHALLENGES Our client engaged the experts at Universal Wilde to improve the turnaround time and integrity of their highly personalized and complex Welcome Package. This program involved printing personalized membership cards, matching and affixing this card to a personalized benefit statement, and inserting these materials into a Welcome Package with other offers. Adding complexity was the client’s desire to combine their clients’ Welcome Kits in the same process stream to reduce postage costs. SOLUTION Universal Wilde re-engineered and optimized the workflow. To speed up the process and eliminate errors, the following state- of-the-art technologies were leveraged: • We used XccelerateTM, our communications platform to build a portal for card artwork allowing branded, customize

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