Leading healthcare insurer eliminates costs and complexity by introducing more efficient processes CUSTOMER STORYLeading healthcare insurer eliminates costs and complexity by introducing more efficient processes CHALLENGE Big up-front investment A leading healthcare insurance provider was looking to streamline the creation of a personalized welcome kit for health plan members. This involved selecting from among hundreds of static documents to assemble a kit tailored to each new member’s plan selections—a complex task. The insurer had already decided to use a customer communications management (CCM) solution offered by its printing partner, which required significant up-front development costs. After seeing a demo of Messagepoint, however, they changed their plans.Messagepoin

Join for free to read