A leading pharmaceutical company faced growing complexity in marketing to consumers and healthcare providers, driven by regulatory challenges, evolving customer engagement channels, and expanding product lines. To manage this complexity, the company implemented Redpoint CDP, enabling automated, flexible marketing pathways and seamless data integration. The solution improved compliance, optimized campaign execution, and personalized customer interactions. Marketers now efficiently adapt outreach based on customer behavior, leading to higher conversion rates, better compliance, and increased adoption by providers. With Redpoint, the company has gained agility in managing sophisticated marketing campaigns while reducing operational inefficiencies.

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